This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.
What is the prevalence and impact of harm caused by online advertising content and its targeted delivery to internet users (such as fraudulent or misleading adverts, adverts for age restricted products or services, illegal products)?
There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Contact details
csa@dcms.gov.uk
Related UKRI Projects
- Online Advertising: Data, Materiality, Systematicity and Power
- Branded Content Research Network
- Innovative Digital Advertising technology to help SMEs survive & thrive
- Branded Content Governance Project
- MediaSense, DiPA: A next generation global digital auditing system.
- DIPA - A REAL TIME DIGITAL MEDIA AUDITING PLATFORM
- BlowMyBubble - Increasing Online Display Advertising Space by 4000%
- Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service
- TEL Detective - The Exchange Lab Media Transparency and Fraud Management System