This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.
How are creative businesses using technology to increase their productivity, is this through reducing costs, increasing their access to consumers/audiences or increasing the value of their products or services?
In the creative industries (CI) there is a need to evidence approaches to better grow workforce skills and productivity explicitly addressing the skills gaps and shortages taking into account the complex dynamics of CI workforces, (e.g. including freelancers, contractors and employees in a range of organisational types from SMEs through to FTSE corporations). There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Contact details
csa@dcms.gov.uk
Related UKRI Projects
- Creative Fuse North East
- To research, develop and design a range of creative thinking and practise workshops
- New Research Processes and Business Models for the Creative Industries
- Centre of Excellence for Policy and Evidence in the Creative Industries
- CoSTAR (Convergent Screen Technologies And performance in Realtime)
- Brighton Fuse 2
- Creative Informatics: Data Driven Innovation for the Creative Industries
- AHRC Infrastructure Policy and Engagement Fellowship
- Creative Industries Clusters Programme - Baseline Research & Evidence Grant
- Centre for Digital Innovation (CDI)