This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.
How does the type of online advert (such as video, display, social media influencers etc) influence engagement/interaction with online advertising? How does this engagement differ by age?
There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Contact details
csa@dcms.gov.uk
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- Lumen Content, Interaction, Attention & Reward system (LUCIAR)
- Efficient in Display Advertising for SMEs from Algorithms (EIDASa)
- MOVE - Marketing Online through user-generated Video Engagement - Qubeeo Limited