This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.
Analyse and explain the most effective methods (in addition to marketing) for driving behavioural change of tourists in order to increase tourism volumes, with a focus on direct and indirect levers that can be affected by DCMS and on the rate and pace of return.
AHT would like to develop its understanding of the impact that their sectors have on growth and productivity in the UK, both in an economic and social sense. It is also interested in developing knowledge around how AHT sectors help to develop positive socio-cultural impacts, such as an increase of civic pride, wellbeing and health for those who participate and engage with the sectors.
Contact details
csa@dcms.gov.uk
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