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How does culture drive soft power and what methodologies can be applied/developed to measure the generation of soft power through international cultural engagement?

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Language:English
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This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.

How does culture drive soft power and what methodologies can be applied/developed to measure the generation of soft power through international cultural engagement?

Research is also needed to help AHT’s understanding of international cultural markets, where the UK sits comparatively and the impact culture has on international diplomacy. Protecting the UK’s cultural assets and understanding ways to consolidate and make better use of crucial data across AHT sectors is also of interest and more research on best practice would be useful.

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csa@dcms.gov.uk

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This Research Problem does not have any specified conflicts of interest.