This problem is a UK government area of research interest (ARI) that was originally posted at https://ari.org.uk/ by a UK government organisation to indicate that they are keen to see research related to this area.
How can creative businesses support behaviour change of citizens (and their audiences) to meet net zero targets? What types of information and delivery maximise positive behaviour change?
There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Contact details
csa@dcms.gov.uk
Related UKRI Projects
- Impact Acceleration Account (IAA) AHRC for UCA
- European Cultural and Creative Sectors and Industries Policy Platform
- Using behavioural insights and lived experience to empower decision-making for social good. A new, more accessible approach.
- Creating Sustainable Innovation through Design for Behaviour Change
- African Hub for Sustainable Creative Economies (AHSCE)
- The Listening Lab: Behaviour Change Software
- Creative Economy Engagement Fellowships - Northern Bridge
- Fostering creative citizens in China through co-design and public makerspaces
- WISE Horizons - Wellbeing, inclusion, sustainability and the economy
- Regional approach to climate action in the creative sector