Strategy and marketing
Research Topic
Language: English
This is a research topic created to provide authors with a place to attach new problem publications.
Research problems linked to this topic
- Analyse and explain the prerequisite conditions for effective cultural investment in place, for example leadership, infrastructure and long-term strategy.
- What barriers to obtaining finance do creative businesses experience? What are they doing to overcome known barriers?
- How can we best evaluate the impact of DIT’s campaigns and events on businesses?
- How are creative businesses using technology to increase their productivity, is this through reducing costs, increasing their access to consumers/audiences or increasing the value of their products or services?
- What are the best methods for measuring actual productivity and efficiency against forecasts in large complex organisations?
- Analyse and explain the most effective methods (in addition to marketing) for driving behavioural change of tourists in order to increase tourism volumes, with a focus on direct and indirect levers that can be affected by DCMS and on the rate and pace of return.
- How can we best evaluate how businesses receive DIT’s communications, in terms of awareness, appeal and clarity?
- Understanding what works to improve the quality and resilience of the sport and physical activity system through better business models and regulation.
- What has been effective in supporting businesses to adopt digital technologies? What difference have these made to productivity?
- In what ways might the broadcasting market change in the long-term? What can an analysis of business models and changing viewing habits tell us about the likelihood of market convergence and whether that might be vertical or horizontal integration through the supply chain?
- What are the best practices for the design and evaluation of export finance products and services?
- How can innovative forms of commissioning and effective cross-sector collaboration improve outcomes at local levels?
- Where applicable, what is needed to understand how assets can operate safely beyond their original design life?